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Ehud Mouchly, Principal of READI, LLC

During more than 30 years in the real estate industry I have gained much development, financial and management experience.  I have been recognized for expertise in the development, financing and management of large-scale mixed-use urban and suburban projects, master-planned communities and retirement communities, both domestically and internationally.  More recently I have worked on development of sustainable workforce housing communities and employer-assisted housing projects.

READIÂ�s current focus is on asset management, development and redevelopment projects.  Earlier, I managed the West Coast office of UniDev, LLC Â� national developers of workforce and employer-assisted housing communities.  Prior to my association with UniDev, READI was an Affiliate of SunCal Companies, the largest private developer of master planned communities in California.  While with SunCal I was a member of the acquisition, entitlements and new projects start-up team.

Previously, I was the General Manager of the 1,900-acre Anaverde (formerly City Ranch) master-planned community in Palmdale, in North Los Angeles County, California.  When complete, Anaverde will include 4,900 homes, commercial uses, parks and other community amenities.  Earlier, READI was the co-developer and I was co-investor and principal of The Landmark at Lathrop, a 160-acre commercial mixed-use project in San Joaquin County, east of the San Francisco Bay area.

Prior to forming READI in 1999, I was Managing Director in the Real Estate Group of Price Waterhouse.  In that position I was the leader of the firm's master-planned community and mixed use development initiative. 

From 1980 to 1998, I was founder and principal of KMG (Kotin Mouchly Group), and its predecessors SKMG (1994-1996) and KRM (1980-1994), national real estate consulting companies.  KMG worked on financial and management issues with developers, owners, investors, investment bankers, lenders, publicly held corporations and public sector entities.  Activities included acquisition, financing, development and redevelopment, project management and disposition of real estate projects and portfolios.

During the 1970's I held senior management positions with Leisure Technology and the Larwin Group, two national real estate development companies.  The Larwin Group was one of the largest primary home builders in the US with a record production of 7,000 units in 1973.  Leisure Technology was a prominent national developer of active adult retirement communities and assisted living housing projects.

Also during that period, from 1975 to 1976, I served as Chief Economist of Rio Negro New Town, near Medellín, Colombia.  Rio Negro was planned under a contract with US AID as a new town to relieve the population pressure (five million at the time) and other urban problems in Medellín and the Aburrá Valley.

Affiliations and Memberships

{C}·        {C}Urban Land Institute (ULI), Washington, DC:  over the years I have served at various times as Chairman and Vice Chairman of several flights of the Community Development Council (CDC); Vice Chairman of the National Program Committee and Chairman of the Annual Trends Conference; Council Counselor of the Urban Development and Mixed Use Councils (UDMUC); Member of the Los Angeles District Council Advisory Board and Chairman of the ULI-LA Housing Council. 

{C}·        {C}National Association of Home Builders (NAHB), Washington, DC: Member; former member of the Land Development Committee

{C}·        {C}[The former] California Redevelopment Association (CRA), Sacramento:  Associate Member and member of the Housing Committee

{C}·        {C}National Community Land Trusts Network (NCLT): Member

{C}·        {C}Lusk Center for Real Estate, University of Southern California (USC), Los Angeles: Executive Board Member

{C}·        {C}Lambda Alpha International - The Land Economics Society, Chicago, DC: Member

{C}·        {C}Former member of The Counselors of Real Estate (CRE), Chicago; Former Fellow of the CRE-affiliated Royal Institution of Chartered Surveyors (RICS), London

Speaking Engagements

I have been a frequent speaker and moderator at domestic and international industry conferences and seminars, including those of the Urban Land institute (ULI), the International [New Towns] Urban Development Association (INTA), the National Association of Home Builders (NAHB), the California Redevelopment Association (CRA), the American Land Institute of the American Bar Association (ALI-ABA), the National Association of Corporate Real Estate Executives (NACORE), Crittenden's Conferences, the Multi-Housing World/NAHB Conference, the Pacific Coast Builders Conference (PCBC), and professional forums in Europe, the Middle East and North Africa, South America and East Asia.

Expert Testimony, Teaching and Publishing

{C}·        {C}Expert witness, U.S. District courts and state superior courts

{C}·        {C}Adjunct Professor, University of Southern California, Master of Real Estate Development (MRED) Program

{C}·        {C}Instructor, Urban Land Institute (ULI) Real Estate School, workshops and seminars

{C}·        {C}Occasional author of articles on real estate development and financing in various industry publications, including ULI handbooks, Urban Land Magazine, Real Estate Review, Builder Magazine, Land Development Magazine, etc.


{C}·        {C}M. Phil in Middle East Studies, Columbia University, New York. Completed the relevant course work and examinations, and was certified as Ph.D. candidate

{C}·        {C}BA in Political Science, Columbia University, New York


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